Why are Costco gas pump hoses so long? And how did Best Buy not go the way of other big box retailer Circuit City when competing against the mighty Amazon?
The answer? The growing power of the consumer which Joel Bines '92 explores in his new book, "The Metail Economy."
“Consumers have always had agency. The difference now is that they also have power," says Bines.
Original source can be found here
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